Communities join travel sticker program

The artwork of a Lovell woman was the inspiration behind a Wyoming Office of Tourism travel promotion.
Janet Dunn answered the call in February for artists to create a painting to represent the various highlights of Big Horn County that could be discovered by the traveling public during a visit. Her painting included wild horses, Big Horn Canyon, Shell Falls, the Big Horn Mountains, a dinosaur, dinosaur tracks, roses and lilacs.
According to Lovell Area Chamber of Commerce manager Linda Morrison, the request for artwork was part of the Great American Road Trip sticker program, which was initiated in 2019 in a project by the Wyoming Office of Tourism called “Every Road Leads to Adventure. And stickers” in which each county in Wyoming was to come up with an artistic sticker to represent the attractions of the county.
The WOT promotion was designed to call attention to various regions and routes in Wyoming: Salt to Stone, Rockies to Tetons, Park to Park, Black to Yellow, National Park (Yellowstone). A large promotional map shows the various routes and regions and the visitor centers around the state where the stickers are offered to the traveling public.
Big Horn County is part of the Black (Black Hills) to Yellow (Yellowstone) region and route.
The Big Horn County effort was spearheaded by Barbara Anne Greene of the Basin Area Chamber of Commerce. She reached out to Greybull and Lovell economic development and chamber of commerce organizations and also worked with the Big Horn County commissioners. Ideas were also gleaned from the chambers working with the Wyoming Best program, which also led to Big Horn County being featured on two pages of the Wyoming Tourism Guide.
“We were excited, but how do you create a sticker to promote the whole county?” Morrison said. “What do we all have in common?”
The artwork contest was launched and advertised in Basin, Greybull and Lovell, with the winner to receive chamber bucks. Dunn’s
painting was selected as the winner.
“Hers reflected the idea so much,” Morrison said. “We thought, ‘This is it. This is the one that reflects what is here.’”
Added Greene, “It was quite an adventure, trying to come up with a sticker that represents the county as a whole. So much to see from the mountains, falls, canyons, wild horses, dinosaurs, wildlife, Medicine Wheel, Medicine Lodge, fishing, boating, hiking, biking, etc.
“We spent some time looking at stickers from other locations to make sure ours was different, as many of them have the same attractions. How can we stand out? The professional design team and WOT were patient with us.”
The Wyoming Office of Tourism, communicating with the chambers, came up with the final design using Dunn’s concept, and a simplified work became the Big Horn County sticker.
“It turned out to be a pretty cool thing,” Morrison said.
The stickers can be found locally at the Lovell Area Chamber of Commerce downtown office and visitor center, the Bighorn Canyon National Recreation Area visitor center, the Greybull Library and Museum and the Basin Area Chamber of Commerce office.